Basketball Games as Religious Events: A Really Bad Marketing Plan?
Columns / Blogs Monday, August 31st, 2009While reading the Women’s Hoop Blog recently, I found my way to this thoughtful article in Full Court Press, the women’s basketball journal. The article, written by Lee Michaelson, publisher of Full Court Press, raises some really interesting questions about mixing sporting events and religion, WNBA marketing strategies, “promoting diversity and tolerance” and homophobia.
Read more: Pat Griffin’s LGBT Sport Blog
